Use your three, main keyword phrases in the text of your home page. And make text links to the deeper pages using those keyword phrases and any of the other keywords or phrases you’ve made pages for. The first page, also known as the “Home” or “Index” page, of your site should have at least […]
A well-designed, professional web site is clean, clear, consistent and compelling. The appearance is should be neat and not cluttered. Everything should be clear; the visual layout, the writing, the navigation, the graphics and the message. If an ambiguity is designed into the site, it should be clear that this is on purpose and not a […]
The Art & Science of Web Design by Jeffrey Veen should be required reading by any and every executive, web developer and marketing staff member in every company in the U.S. Okay, maybe I exaggeratre — but only a little. Veen “gets it.” Filled with commonsense arguments (like the initial quote) for function over form […]
If you have or are planning a web site, you should read Don’t Make Me Think by Steve Krug. Oh, you want to tell you more. Don’t Make Me Think is subtitled “A Common Sense Approach to Web Usability” and that’s exactly what it is, written in a clear, lighthearted, easy-to-understand tone with plenty of illustrative examples. Krug admits he’s […]